More than just a name and 32 years in the making.

Born from the early days of the Internet and a deep love for hip-hop culture, “frestylz” is a celebration of the authentic ever-evolving spirit of youth.

"fre" - shortened word of the founder’s name, Freeman.

"stylz" - inspired by hip-hop, and from Bobby Brown's 1991 track "Humpin’ Around", a representation of hip-hop, style, and street vibe.

"frestylz", a unique username that reflected his identity and interests, particularly his passion for hip-hop music in the early to mid-90s. 

Built to last, it has become his alias and now the name of this company.